Sally Huefner works within the food industry in a FMCG South Australian food manufacturing business and has been in this position since 2012. The South Australian food industry and the FMCG environment is a dynamic and exciting industry and Sally’s role as a Category Brand Manager within the Marketing department is to set and manage the strategic direction for the brand portfolios that fall under her control.
As a professional marketing person with a wide range of corporate experience, Sally recognises the importance of consumer trust in a brand and understands the target market.
Sally’s previous roles have included positions at Metcash as a Category Buyer Food and at Harris Scarfe as Buying Controller for Homewares, Manchester & Furnishings. Her career is solidly based within the retail and marketing environment which has enabled her to get a strong understanding of consumer behaviour and commercial business drivers.
On a personal note, Sally has 2 adult sons and a German Short Haired pointer. She is an active competitive and social tennis player and Junior Coordinator of the ETKG tennis club, supporting junior players during the summer and winter seasons.